Tuesday, January 1, 2013

Welcome to 2013

Hope the holiday season treated everyone well. After a brief holiday hiatus, I'd like to welcome each and every one of you to 2013 - a fresh, new year to change your world and your business!

With the start of a new year, there is a temptation to make grand plans, begin sweeping overhauls for your business. While I encourage big (outrageous) ideas, often small action steps make a bigger long-term impact and are the key building blocks to success. In the infamous words of Mary Kay Ashe -

"Ideas are a dime a dozen. People who implement them are priceless." 

To start 2013 off, I recommend an easy 5-step exercise:

1) Pick a clean, quiet space, and think about five things* which would really make a difference in your business.
2) Write them all down - no editing - don't think about what you can or can't do. Just write down the ideas. (Pen and paper, blank computer screen, white board - whatever format works for you.)
3) Walk away. Go have a hot beverage and relax for 5 minutes in a different space.
4) When you come back, sit down, read the list - and pick ONE idea.
5) Commit to the idea - plan out the steps and schedule the work, on the calendar.
Once the first idea is completed, you'll have more energy and a different perspective on what you need to do next.

*A few options: complete one more sales call a week; plan a referral special for current customers; commit to a regular communication schedule (e-mails, Facebook updates, whatever medium you use) with your customers; freshen the paint on your building/update everyone's business cards; create a thank-you event for customers; implement a CRM system to better track your sales effectiveness and customer needs; update your website; create an ad campaign arc to promote a new product, etc. Anything you feel might increase your business, enhance your business profile or create additional profits.

To think about....
How is that work going to be implemented? Is it something you can do? Can you delegate it to an in-house expert or specialist? Would it be worth hiring in help on the task?