Wednesday, February 6, 2013

Calling in the Professionals

Recently I staged and shot a photo shoot for a client. We will end up using some of the more artistic shots on the website. However, nothing I shot was print quality. And I did not expect it to be.

One of the technology shots
I am "in marketing" (and a decent hand at interior design), but I'm not a specialist in graphic design or photography. A number of experts agree that the best way to make exceptional use of your time is to focus on what you do best. People have even written whole books about playing to your strengths in business.

What I see in my business life is very few people following that advice in small to mid-sized businesses. They believe doing the work in-house saves money. It does not - especially if you do not have all the tools and resources on hand.

One of the industrial  shots
My most compelling real world example?
The president of a company once asked for 5 different project quotes over the course of 2.5 years. Each time, he decided the project was too much money and did the work himself. He stopped doing sales calls, stopped managing his staff, stopped leading his company -  in order to spend his time doing research

I have never believed this was the best use of his energy, the company's resources, or his time. I would contend that if one were to figure up both his hourly rate and the time it took to do the work (without the expertise, resources or tools an outside source could have offered), it actually cost him more to do the projects himself. The decision to keep the work in-house was penny-wise and pound-foolish.

To think about...
What is one thing that you dread doing in your business? Something you procrastinate, delay and waste time avoiding. Can you clear your focus by delegating that job/work to someone else? Or by hiring it done?

Here's a list of some of the top business processes (besides marketing) to consider outsourcing.