SERVICES

Strategy for Branding, Communications, and Social Media


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 Midwest Photographics
Hi. I'm Alexandria. I help people and businesses find their story  - then communicate it with the world. (My birthday happens to be National Tell A Story Day. Really.)

How? As former focus group moderator, I'm a trained listener. And I get geeky-happy investigating facts and figures. It's a good combo for a marketer in the age of storytelling.

Then what? I've been described as professional detail freak with a well-honed knack for getting marketing "stuff" planned and done. (Ex-boss. I took at as a compliment. And when another boss called me a common-sense creative, I snagged that for my compliment bouquet, too.) 

How? Everyone brings a different talent to the party - mine is seeing opportunities others may not and utilizing available resources, sometimes in unexpected ways, to leverage those opportunities. I serve as a marketing change catalyst.

All of my business knowledge and marketing know-how leads to deeper insights into the brand story of businesses - plus the creation of strong marketing communications and stronger brands. That's what I do.

Services I provide include, but are not limited to:


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  • Agency management
  • Brand story creation (personal or company)
  • Campaign and idea generation
  • Communication planning (internal and external)
  • Content strategy
  • Copywriting and editing (brochures, ghost writing, press releases, sales literature, web copy, etc.)
  • Event management
  • General business/marketing consultation
  • Interactive initiatives (web projects)
  • LinkedIn creation or review (personal profile or company page)
  • Market research, including research report writing
  • Social media strategy and content creation


I frequently work in digital (Wordpress, Joomla, MailChimp, ConstantContact, Buffer, SproutSocial, HootSuite, MeetEdgar, etc.) and social (Facebook, Instagram, LinkedIn, Twitter, etc.) platforms.

If you are ready to work with me - ready to commit to a plan and need accountability + support - there are service packages below for you to consider.





SERVICE PACKAGE OPTIONS

These service packages are just a few options for my assistance with marketing challenges, ideas, or needs. Other service options are available, as are custom marketing planning packages. Just ask!

Idea Harvest - $300



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Looking for high impact, great value and low commitment? This is your plan. 

Plant the seeds - Prior to the harvest session, you'll be sent a brief questionnaire to enhance my understanding of your company and challenges.  

Harvest - During the two (2) hour session (by phone or Skype or, location dependent, in-person) we'll review your current challenges and options. We'll review for opportunities and options. We'll create next steps. Basically, you get the benefit of all of my business and marketing knowledge plus my unique ability to see opportunities. We will harvest my lifetime of knowledge so you walk away with actionable, common-sense ideas you can use to help grow your business.

If you need help getting unstuck on a business challenge, need an infusion of insight and ideas, an action plan for accountability - this is your package.


Two harvest available per month. Contact me about August- October openings!




Chart Your Course Package - $600 a month, 6 month commitment


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Together, we will establish a six (6) month plan for growing your marketing, and your business. This plan is about achieving your goals with practical marketing tactics that suit your budget and time. 

Each month, we will meet for one (1) hour (phone, Skype or, location dependent, in-person) to check the course. We'll review where you are on the plan, if adjustments need to be made, and how I can help you fill the sails to get where you are going. Included in this package are 6-8 hours of my service time per month at a discounted rate, focused on the activities which best support the growth plan. (See above for services included).


If you aren't yet financially ready to hire a full-time marketing person but have some marketing activities or need some consistent marketing planning/effort - this is the package for you.

Limited space - I sail with a select number of clients at a time. Next opening is October 2017, for one additional client. (Please contact me for other options or to be waitlisted).



Spark It Session - $500



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Want to spark something fresh? Or even get that spark back, but from a fresh angle? Looking to set fire to some ideas in a 1-on-1 setting? This is the session for you! 

You get my undivided attention and skills for four (4) hours. We'll spend a Saturday morning or afternoon together working on anything you want to get some marketing traction on. You will be an active participant in the process of shaping your marketing - with my guidance and expertise to help you along with best practices. We can work on a social media plan, polish up your LinkedIn profile, write targeted web copy, make your sales pitch sparkle - you name it, we can work on this during this session! 


If you are a solo-preneur and miss the back and forth of ideas, if you have ideas but need a different spin on them, if you want to learn how to "think like a marketer" - this is the package for you.


Two sessions are available per month in August and October; one for the month of September. (This service is location dependent - Northern Indiana and Southwestern Michigan only.)



Client Coffee Catch-Up - $150



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Want to catch up on your marketing strategy? Then let's catch up over coffee! This session can be a fresh infusion of ideas, a re-spin in the right direction, a sounding board for a business issue  - whatever you need.

Once a client, forever a client is my motto. If we've worked together on your business, follow up is available at a special former client rate. 


Limited space - I will make time for you, but the early bird catches the worm! Please try to schedule early in the month. (We can be in person, via e-mail or do a virtual catch up session - whatever works). Please note, this offer is exclusive  to those clients who have completed a Spark It Session or Chart Your Course with TruInsights Consulting, LLC.






Whether you have short-term projects or long-term goals, I would be honored to provide service. I can be reached via e-mail at: AlexandriaTrusov [@] gmail.com or through my View Alexandria Trusov's profile on LinkedIn