I’M ALEXANDRIA TRUSOV and I started TruInsights Consulting to help makers triumph at being profitable without sacrificing jobs, quality, or the community culture they have created. Why? Because makers – manufacturing companies and woman-owned businesses – make an impact in their communities and our world.
We recognize that makers are vastly underserved in today’s marketing landscape, without the resources to increase profits and reveal hidden revenue opportunities.
UNCOVER YOUR COMPETITIVE ADVANTAGE
Competing in today’s global market requires you to differentiate your business from competitors so you don’t have to compete on price.
You’re not like everyone else—you “do things different”. That means you have an innovative advantage that sets you apart. It’s what makes your business definable. That “different” is the powerful fabric of your brand story and culture.
Nothing differentiates you from your competitors like your brand.
Whether you are a $500,000 woman-owned business or a $50 million manufacturing firm, your brand story drives consistent messaging to your customers, prospects and employees – creating brand awareness that gets you noticed by the right people and naturally persuades them to do business with you.
It’s the know-like-trust factor of your brand culture.
ENGINEER A MARKETING STRATEGY THAT DRIVES SALES
It’s heartbreaking to see companies hustling to get the next sale, chasing down clients instead of getting them to come to you.
Often this leads to competing solely on price and needing to cut costs….jobs…and sometimes, quality.
Sales is the hustle without the strategy. Getting clients to come to you instead of chasing them down requires strategy.
It requires that you target the right client with an impactful message + tone in everything from your print sales materials to your digital initiatives and social media. Without an understanding of your client, you’re shooting at a target you can’t see!
We challenge you to get focused, get disciplined, and get consistent on your marketing strategy to achieve a sales pipeline that works as hard as you do. TruInsights Consulting specializes in overcoming business obstacles and creating a sustainable marketing platform for success.
We want to help you craft your brand story and get strategic with your marketing so you can win on profitability. Whether you are a 5 million dollar company without a marketing staff or a 50 million dollar company who would like another marketing view for your team, we are ready to support you.
It’s heartbreaking to see companies hustling to get the next sale, chasing down clients instead of getting them to come to you.
Often this leads to competing solely on price and needing to cut costs….jobs…and sometimes quality.
Sales is the hustle without the strategy. Getting clients to come to you instead of chasing them down requires strategy.
It requires that you target the right client with an impactful message + tone in everything from your print sales materials to your digital initiatives and social media. Without an understanding of your client, you’re shooting at a target you can’t see!
We challenge you to get focused, get disciplined, and get consistent on your marketing strategy to achieve a sales pipeline that works as hard as you do.
We want to help you craft your brand story and get strategic with your marketing so you can win on profitability. Whether you are a 5 million dollar company or a 50 million dollar company, we are ready to support you.
“What Clients Are Saying…”
PRACTICAL NEXT STEPS …
“I really appreciate working with Alexandria–she is very creative, always has a fresh angle of looking at something and can get right down to practical next steps to take to work towards a bigger goal. You can count on her. If you need more momentum, team up with her.”
—Steve Schmidt, Effect Web Agency
ACCELERATED GROWTH…
”Alexandria gave me tips, suggestions and ideas that I could implement immediately which has accelerated the growth of my business well beyond where it could have gone on my own.”
—Marcia Braun, Braun Analytics
CLARITY AND CREATIVITY
“Having worked with Alexandria with common clients, I can say that she is brilliant in the marketing arena and has a clear and creative sense to make things happen. She is always on top of things and makes sure even the smallest details get addressed. I have enjoyed working with her and strongly recommend her.”
—Mark Danly, Danly Consulting Services
I will never share your personal details and will only use these details to reach out to you to discuss your inquiry.
I’ll get back with you shortly…
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