by uff07 | Aug 13, 2020 | Insights
Confession – every time a non-marketing person tells me they have started “digital marketing” I cringe a little bit. (Okay, a LOT.) Because digital is fun. Digital is shiny. Digital is sexy. Digital can be like building your house on a beach –...
by uff07 | Jun 16, 2020 | Insights
Are processes in the way of closing sales? Marketing can’t fix that. Leads are coming in. But if they aren’t converting to sales, it may not be a Marketing department issue – although it is almost certainly a communication issue. I have a friend who helps...
by uff07 | Apr 13, 2020 | Insights
Can I tell you a marketing secret? In these uncertain times, there has never been a time when consistency mattered more. Consistency build trust; without trust – know and like don’t matter. Consistency tells people you care – about them and about...
