Media

Are You Attracting Your Ideal Customer?

Posted on March 1, 2021

Random acts of marketing do not support an integrated communication strategy – and make it harder to know who you should target and what they want from you.  (Foundry Management & Technology, March 2021)

Every Day’s a Holiday… If You Plan It Right

Posted on February 16, 2021

Carefully thinking through how to handle holiday messages is an essential part of a business communication plan — and keeps you from triggering a crisis plan. (Foundry Management & Technology, February 2021)

To Know Your Customer, Understand Your Customer

Posted on February 5, 2021

You’ll gain a competitive advantage once your marketing plan reflects buyers’ perspectives — and anticipates their questions.  (American Machinist, February 2021)

Good Relationships Are Good Business

Posted on February 1, 2021

Episode 54 of a podcast with Princella Stringer, life coach, to explore goal setting. (Getting Out of Your Head & Taking Action, February 2021)

Make Them Notice… Then Make Them Customers

Posted on February 2, 2021

Every business is trying to bring in buyers, but how they do it – and how well they do it – depends on how they manage these three techniques (Foundry Management & Technology, February 2021)

Digital Experience is a Lasting Impression

Posted on January 15, 2021

Experience trains your customers what to expect from your business – and that starts with their digital brand experience. (Foundry Management & Technology, January 2021)

Plan Your Message, Plan Your Schedule – and Adapt for Success

Posted on January 1, 2021

Keeping your marketing message in front of your audience means meeting your prospects and customers where they are, digitally and in person (Foundry Management & Technology, January 2021)

Goal Setting

Posted on January 1, 2021

Episode 47 of a podcast with Princella Stringer, life coach, to explore goal setting. (Getting Out of Your Head & Taking Action, January 2021)

Generosity is Rewarding

Posted on November 30, 2020

It’s not hard to see how kindness will deepen your customer relationships, and holiday gifts are an effective way to demonstrate your appreciation. You should plan on it. (Foundry Management & Technology, December 2020)

The Social Life of an Executive

Posted on November 2, 2020

There is a role for business leaders on social media platforms: Be authentic, be responsible, and build the brand. (Foundry Management & Technology, November 2020)

Creative Reuse is Marketing Made Easy

Posted on September 27, 2020

Repeat after me: Developing rich content is not as challenging as you suppose, and purposeful repurposing is an effective way to reach customers and prospects. (Foundry Management & Technology, October 2020)

To Know Your Customer, Understand Your Customer

Posted on September 10, 2020

You’ll gain a competitive advantage once your marketing plan reflects buyers’ perspectives — and anticipates their questions. (Foundry Management & Technology, September 2020)

Your Presence is Expected. Your Strategy is Essential

Posted on August 7, 2020

Before you post anything, recognize that social media platforms are means for communicating, so determine your brand message and identify the audience. All the other details follow. (Foundry Management & Technology, August 2020)

Build an Employer Brand

Posted on July 11, 2020

Metalcasters and other businesses are taking “employer branding” seriously, because what workers and potential workers think can define an organization and shape its prospects. (Foundry Management & Technology, July 2020)

A Brand By Any Other Name

Posted on June 14, 2020

Presenting a positive image to customers is essential for any business, but how it bonds with individuals’ emotions is vital. (Foundry Management & Technology, June 2020)

Marketing Shifts to Connecting

Posted on May 10, 2020

The pandemic has changed what is possible for businesses and opened a world of new opportunities, but the human need to connect is lasting. (Foundry Management & Technology, May 2020)

Communicating in a Crisis

Posted on March 16, 2020

COVID-19 presents an unprecedented need for leadership and communication. What you say now — or don’t say — matters more than ever before. (Foundry Management & Technology, April 2020)

Bringing Marketing to Trade Shows

Posted on March 6, 2020

Before, during, and after the event, you can be targeting new customers, improving your message, and keeping your contacts informed. It’s a three-step plan for success (Foundry Management & Technology, March 2020)

What Part Does Creativity Play?

Posted on February 12, 2020

A video exploring creativity with life coach Charrise McCrorey (YouTube, February 2020)

What is CRM?

Posted on November 13, 2019

How can a foundry use CRM for better customer relationships and keep on pace with technology trends?  (Modern Casting, November 2019)

You Cannot Afford Complacency

Posted on August 31, 2019

A legacy ERP keeps your enterprise from accessing the flexibility, immediacy, and accuracy that are the current state of technology. (Foundry Management & Technology, September 2019)

Standout with Storytelling Signage

Posted on October 7, 2018

Design group helps set the stage for professional confidence and manufacturing success.  (Industry Week, October 2018)

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