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Short Term Sexy

Confession – every time a non-marketing person tells me they have started “digital marketing” I cringe a little bit. (Okay, a LOT.)  Because digital is fun. Digital is shiny. Digital is sexy. Digital can be like building your house on a beach –...

Consistency Is The Secret Sauce

Can I tell you a marketing secret? In these uncertain times, there has never been a time when consistency mattered more. Consistency build trust; without trust – know and like don’t matter. Consistency tells people you care – about them and about...